Maria Sharapova and Sony Ericsson sign 4 year contract
Maria Sharapova, female tennis player (aged 20 and ranked fifth in the world) and Sony Ericsson signed exclusive four year sponsorship agreement for Maria Sharapova to become the company’s first global brand ambassador.
Sharapova is expected to promote Sony Ericsson brand and products. Here are comments from Dee Dutta, Corporate Vice President and Head of Marketing at Sony Ericsson:
“Now in our seventh year as a company, the brand has evolved significantly and securing a global brand ambassador is a natural progression to take our brand to the next level in an increasingly competitive market place.”
“Maria’s iconic status, determination, dynamism, success and charm match strongly with the Sony Ericsson brand, which prides itself on innovative and cool design with substance.”
“Our alignment with Maria’s global iconic status, combined with our brand expertise and innovative thinking aims to provide something new and something different to our customers around the world.”
Maria Sharapova’s comments:
“It is really exciting to be working with a cool brand like Sony Ericsson which has such a strong reputation in the entertainment industry”.
“Even though most people know me as a tennis player, I have so many passions beyond the sport like fashion, music, film and design; which Sony Ericsson and I are going to be exploring together through our partnership.”
Related Articles:
You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
Leave a Reply