Category Archives: HTC

HTC One ‘still world’s best handset’ – by EMEA

HTC One ‘still world’s best handset’, EMEA head says

Philip Blair claims sales of the handset are putting it on course to become the manufacturer’s bestselling handset in the UK

The HTC One handset is still the “best device in the world” today, despite a number of high-profile launches in the past week.

This is according to HTC EMEA head Philip Blair, who was talking to Mobile News on the day both the Samsung Galaxy S4 and the BlackBerry Q10 went on sale.

Blair, who is also interim country manager for the UK following Phil Roberson’s exit in March, claimed sales of the HTC One are putting it on track to become the firm’s bestselling handset in the UK, although he refused to reveal sales figures.

He said: “It’s still early days. The numbers for the second half of Q2 will demonstrate if that’s the case, but the early indications suggest that, yes, that is absolutely the case. Everything we’ve shipped we’ve sold out of. When demand outstrips supply its obviously very difficult to understand what that natural run rate and demand is, but all the indications – and share of our partners’ sales – show this is going to be big.

“The industry is all about competition and our competitors, I’m sure, will be looking at the HTC One knowing they need to roll up their sleeves.”

He continued: “The consumer perception at the moment is the best phone in the world is the Samsung Galaxy S III. That was, from our perspective, based on the sheer weight of the marketing attributed to it.

“But the HTC One is the HTC Desire of 2013 and it’s head and shoulders above anything out there. We have a competitive advantage over our rivals and can challenge with the biggest and best.”

Tough times

Blair acknowledged the past 12 months have been “tough” for the manufacturer, illustrated most starkly by its Q1 financial results, which saw profits plummet by 91 per cent. Matters worsened after the HTC One device launch was delayed.

But Blair maintains HTC remains in a “strong” position and has a competitive advantage over its rivals when it comes to technology and handset design.

He also pointed to its reputation with some of the biggest software companies on the planet, such as Google, Facebook and Microsoft which have each selected HTC as their launch partner in previous years and months.

Blair said: “We are a strong, resolute company which is very product-driven. You only have to look at our recent history to demonstrate that.

“When Microsoft wanted to build a phone, they came to us. When Google wanted to build a phone they came to us. And when Facebook wanted to build a phone they came to us.

“In terms of our size and the competition out there, to be able to make and launch a phone which is better than anything else is an incredible achievement.”


Taiwan’s Fair Trade Commission is investigating Samsung over fabricated posts in local online forums that defamed HTC products, which could lead to Samsung receiving penalties for false advertising and a potential fine of around €640,000.

The investigation was started after a Taiwanese blog called “TaiwanSamsungLeaks” was set up, accusing the handset manufacturer of “evil marketing” – i.e. paying Taiwanese students to anonymously post comments on local gadget site forums which criticised rival products, particularly the HTC One X and HTC Sensation XL devices.

The website published a series of documents which catalogued the various disparaging forum posts, that are allegedly from the marketing firm hired by Samsung in Taiwan.

When we tried, it was still possible to download an outlook email xml file showing an email sent from the marketing firm to several individuals in Samsung Taiwan, with an “S3 Viral Plan” powerpoint presentation on how to market the Samsung Galaxy S3, including targeting local bloggers and social media.

Internal viral plan showing the Taiwanese marketing firm’s plans to market the Galaxy S3

“We are disappointed that a competitor would resort to misleading consumers to discredit our innovation. HTC values its product innovation and design, and we will take appropriate actions to protect the interests of the company and our customers,” commented a HTC spokesperson.

Besides posts from users complaining about the HTC One X not working properly, benchmark reviews favourably comparing Samsung’s Galaxy S3 to the HTC One X were posted, stating that the S3 outperformed the HTC One X in terms of graphics and battery life, as well as comments praising Samsung.

Some of the forum posts made about Samsung and HTC

Samsung Electronics has admitted to the “unfortunate incident” which it “regrets” and has promised to “reinforce education and training” for its employees.

“Samsung Electronics Taiwan (SET) has ceased all marketing activities that involve the posting of anonymous comments, and will ensure that all SET online marketing activities will be fully compliant with the company’s Online Communications Credo,” said a Samsung spokesperson.

“Samsung Electronics remains committed to engaging in transparent and honest communications with consumers as outlined in the company’s Online Communications Credo.

“We have encouraged all Samsung Electronics employees worldwide to remain faithful to our Credo. The recent incident was unfortunate, and occurred due to insufficient understanding of these fundamental principles.”

HTC ONE at last in UK stores on the next week

The delayed One finally hitting UK next week, says HTC

HTC has said its delayed One handset will finally hit the shelves next week, saying excessive demand, not component problems were behind the delay.

The handset, an integral part of the Taiwanese company’s plans to arrest declining sales, was due to hit the UK last Friday (15 March). However, the device was delayed with extremely short notice, with retail sources telling Mobile it had supply issues, believed to be around its Ultrapixel camera.

HTC was very cagey about the reasons behind the delay, although pre-orders started to trickle through to consumers this week. In a statement issued this afternoon, HTC said: ‘HTC has seen unprecedented demand for and interest in the new HTC One, and the care taken to design and build it is evidenced in early reviews.

‘The new HTC One will roll out in the UK, Germany and Taiwan next week and across Europe, North America and most of Asia-Pacific before the end of April. We appreciate our customers’ patience, and believe that once they have the phone in their hands they will agree that it has been worth the wait.’

The handset is critical to HTC’s success, with sales at the same level it experienced before the company’s value surged thanks to the success of its Android handsets.

Author: Graeme Neill

HTC goes down not only in UK (3 articles)

HTC UK chief Phil Roberson leaves manufacturer

HTC UK chief Phil Roberson leaves manufacturer

EMEA VP of products and operations will take charge of UK business

HTC UK chief Phil Roberson is leaving the manufacturer to ‘pursue new opportunities’ with EMEA co-founder Philip Blair taking charge of the market.

Roberson joined the manufacturer from Everything Everywhere, where he was devices director, in June 2011. Blair co-founded the Europe, Middle East and Africa wing of HTC in 2005. The company said he was ‘instrumental’ in growing the manufacturer from an ODM to a smartphone brand in its own right. Blair will retain his role as VP of product and operations for EMEA.

HTC has been heavily hit by declining market share in recent years after initially establishing itself as the leading Android platform. It has been seen as failing to keep up with rival Samsung and in the UK, HTC lost its position as the second place Android manufacturer to Sony last year. Roberson’s departure comes a week before HTC launches its latest flagship handset, the One.

Florian Seiche, president of EMEA, said: ‘We would like to thank Phil Roberson for his dedication and commitment to HTC over the last few years – he has done a great job and we wish him well in the future. We look forward to supporting Phil Blair in continuing to expand HTC’s business in the UK and Ireland. His deep product knowledge and understanding of the UK market provide the perfect foundation on which to build the success of the recent HTC One launch which has already received industry acclaim, picking up the Global Mobile Award for Best New Mobile Handset, Device or Tablet at this year’s Mobile World Congress.’

HTC sales hit a three year low

HTC sales hit a three year low

Turnover pegged back to the early days of it selling Android devices, as struggles continue

HTC’s sales have slumped to a three year low, raising the stakes as it gears up to launch its new One smartphone next week.

Sales were NT$11.4bn (£255.4 million) during February, its lowest sales figure since January 2010 and down 44.0% on the same month in 2011. The latest results mean that the company has failed to capitalise on its initial success selling Android devices. While it was an early pioneer in driving sales of the Android ecosystem, it has been overtaken by Samsung and Sony flexing their muscles in that market.

Last year’s great white hope, the One series, failed to spark sales and the company was heavily criticised for poor marketing. CEO Peter Chou has made changes at a senior level in the company, with him appointing a new chief marketing officer last year, Benjamin Ho. Last night, it was announced UK and Ireland executive director Phil Roberson had left the company.

The tumbling sales mean there is even more pressure on the HTC One to be a success. The handset will go on sale at all independent retailers and operators next Friday (15 March).

Sony Mobile overtakes HTC in Android market

Sony Mobile overtakes HTC in Android market

Manufacturer boosted by Bond and rebrand, UK chief says, as Sony takes second place

Sony Mobile has forged ahead of rival HTC in Q3, taking second place behind Samsung in the UK’s Android smartphone market.

Latest figures show the Xperia manufacturer overtook HTC during the summer, selling 500,000 Android units in the UK to HTC’s 440,000, although both lost market share to Samsung, with its Android sales standing at 3.2 million.

The news comes as Sony intensifies its smartphone drive, with Sony Mobile German sales chief Dennis van Schie revealing last week that Sony will launch a major new flagship model to rival the iPhone and Galaxy S III at CES 2013 in January.

The company is also rumoured to be making the next Nexus smartphone for Google after benchmarking website Nenamark showed an Android 5.0 operating system, known as Key Lime Pie, running on a Sony-made smartphone.

Speaking to Mobile, Pierre Perron (pictured), UK MD of Sony Mobile, declined to discuss its recent sales figures but said: ‘All sources are confirming the same trend – that we are jumping into second place in the UK Android segment. This is what all our customers are telling us, that Sony Mobile is considered a top player in the UK Android space.’

Perron said sales had been driven by UK consumers reacting ‘very positively’ to the launch of the Sony Mobile brand earlier this year, and to the major marketing campaign behind Skyfall, the latest James Bond movie, which featured its Xperia T smartphone which was launched exclusively through O2. Perron said: ‘Skyfall has boosted the visibility of our smartphones and has also been a marvellous marketing tool for the brand.’

He added that Sony’s gaming, music and movie content offering was crucial to driving smartphone sales. ‘More and more of our partners are asking us to work more closely with them. It is no longer about just launching a smartphone and hoping consumers will buy it. It is about the story we are telling, offering the very best content experience. That content is becoming more important.’

Perron confirmed Sony Mobile is considering other operating systems besides Android but added, ‘Android is probably the best fit’ for the manufacturer currently because it offers ‘easy and unified access across the Sony portfolio’. ‘We are discussing other alternatives and we are open to other possibilities providing the platform enables us to build on that tradition,’ he added.

IDC devices analyst Francisco Jeronimo said Sony’s split from Ericsson last year had given operators greater confidence in the brand. He said: ‘Operators are much keener to support what is one of the biggest electronics brands in the world with an entire range of integrated services. Sony Mobile has also done a good job on the hardware, the software and the price points and now has Bond behind it.’


HTC One – The wait is over!

Now we got official letter from HTC stating – “The wait is over”. But we already got a lot of information about new HTC One. So lets see all what we got:

Official information about specsifications:

  • SIZE: 137.4 x 68.2 x 9.3mm
  • WEIGHT: 143g
  • DISPLAY: 4.7 inch, Full HD 1080p, 468 PPI
HTC One Specifications

CPU speed


 Qualcomm® Snapdragon™ 600, quad-core, 1.7GHz


Android™ with HTC Sense™

HTC BlinkFeed™




Total storage : 32GB/64GB, available capacity varies1




  • Europe/Asia: 850/900/1900/2100 MHz


  • 850/900/1800/1900 MHz


Internal GPS antenna + GLONASS

 Digital compass


 Gyro sensor


Proximity sensor
Ambient light sensor


 3.5 mm stereo audio jack

  • NFC capable3
  • Compliant with Bluetooth 4.0
  • Bluetooth 4.0 with aptX™ enabled
  • Wi-Fi®: IEEE 802.11 a/ac/b/g/n
  • DLNA® for wirelessly streaming media from the phone to a compatible TV or computer
  • Support consumer infrared remote control
  • micro-USB 2.0 (5-pin) port with mobile high-definition video link (MHL) for USB or HDMI connection (Special cable required for HDMI connection.)


 HTC BoomSound™


  • Dual frontal stereo speakers with built-in amplifiers
  • Studio-quality sound with Beats Audio™
  • HDR Microphone
  • Sense Voice


  • HTC UltraPixel Camera
  • BSI sensor, Pixel size 2.0 µm, Sensor size 1/3′
  • Dedicated HTC ImageChip™ 2
  • F2.0 aperture and 28 mm lens
  • Optical Image Stabilization (OIS)
  • Smart Flash: Five levels of flash automatically set by distance to subject
  • Front Camera: 2.1 MP, 880 wide angle lens with HDR capability
  • 1080p Full HD video recording for both front and back cameras
  • HDR Video
  • Continuous shooting and VideoPic
  • Slow motion video recording with variable speed playback
  • HTC Zoe™ with HTC Zoe™ Highlights and HTC Zoe™ Share
  • Retouch with Object Removal, Group Retouch, and Sequence Shot


 Audio supported formats:


  • Playback: .aac, .amr, .ogg, .m4a, .mid, .mp3, .wav, .wma (Windows Media Audio 9)


  • Recording: .amr

Video supported formats:

  • Playback: .3gp, .3g2, .mp4, .wmv (Windows Media Video 9), .avi (MP4 ASP and MP3)
  • Recording: .mp4


 Embedded rechargeable Li-polymer battery

Capacity : 2300 mAh


 Voltage range/frequency: 100 ~ 240 V AC, 50/60 Hz

DC output: 5 V and 1 A

Available storage is less due to phone software.

  1. Network bands in regions other than Europe and Asia Pacific may be different, depending on the mobile operator and your location. Upload and download speeds also depend on the mobile operator.
  2. NFC availability depends on the mobile operator and your location. Please check with your mobile operator.
  3. Battery times (talk time, standby time, and more) are subject to network and phone usage.A Standby time specification (“specification”) is an industry standard that is only intended to allow comparison of different mobile devices under the same circumstances. Power consumption in a standby state is strongly dependent on factors including but not limited to network, settings, location, movement, signal strength and cell traffic . Comparisons of different mobile devices using such a specification can therefore only be done in a controlled laboratory environment . When using any mobile device in real life circumstances for which the mobile device is intended, the standby time could be considerably lower and will be strongly dependent on the factors as mentioned above.

Note: Specifications are subject to change without prior notice.

HTC has taken the wraps of its new flagship smartphone HTC One at a simultaneous event in New York and London. The smartphone is available on pre-order now in United Kingdom.

Apart from Clove, HTC One is also being offered through Vodafone, Phone4u, EE online shop, Three amongst others under various bundle plans.

HTC One – Launch highlights in London

HTC One vs HTC One X+(plus) by AndroidAuthority