O2 is changing it’s iPhone tariffs effective from 1st February 2008. Now new and existing customers on certain tariffs will get at least double allowance for the same money! Table below shows comparison of old and new allowances:
| Tariff |
£35
old / new |
£45
old / new |
£55
(discontinued) |
£75
(new) |
| Minutes |
200 / 600 |
600 / 1200 |
1200 |
3000 |
| Texts |
200 / 500 |
500 / 500 |
500 |
500 |
As we can see existing customers on £35 per month now get 3 times more inclusive minutes and 2.5 times texts! Customers on £45 now get double of inclusive minutes, £55 tariff is now discontinued and all existing customers on this tariff will be moved to £45. There is 1 new tariff introduced: £75, which gives 3000 minutes and 500 texts inclusive.
O2 informs on their website that existing customers will be upgraded to new tariffs latest by mid March 2008. Customers do not need to do anything, O2 will send sms informing them about changes.
All tariffs come with unlimited (subject to O2 excessive usage policy, check here for details) data and Wi-Fi usage, visual voicemail and reduced roaming rates. Same as before, minimum contract length is 18 months.
If you are new customer, you still have to pay £269 for the handset. Considering that new customers have to pay so much for this ‘Jesus phone’, it is a good move by O2, their tariffs are now more competitive comparing to other mobile operators. In effect O2 is rewarding existing customers and makes iPhone tariffs more attractive to new ones.
What competitors offer for similar monthly payments? Let’s have a look at O2’s basic £35 tariff and compare it to other operators. T-Mobile’s Flext 35 + Web’n'Walk (18 months) gives you up to 900 minutes or 1800 texts and unlimited browsing for £37.5 per month. Vodafone for £35 per month on 18 months contract gives you 500 minutes and 500 texts. As you can see O2’s new iPhone tariffs are a big improvement. The only problem is that other operators give you range of mobile phones for free on these tariffs and some of them are as good as iPhone.
I would say that £269 for iPhone is pretty high and you are tied for next 18 months. O2 and Apple have to cut the price of iPhone like Apple did in US. I am sure many more customers will be joining O2 then.
What do you think?
