Up till now, you had to pay subscription fee for it and I don’t think it had many users, especially here in UK.

This is Nokias bold move to attract new customers to it’s high-end market. Nokia has been loosing a lot of customers in this segment to Apple and to phones running on Android platform. Recently Nokia has failed to impress customers with it’s latest smartphones, competition has produced much more interesting and innovative products.

In the press statement, Nokia says that the new version of Ovi Maps includes high-end car and pedestrian navigation features, such as turn-by-turn voice guidance for 74 countries, in 46 languages, and traffic information for more than 10 countries, as well as detailed maps for more than 180 countries.

Anssi Vanjoki, Executive Vice President, Nokia said: “This is a game changing move. By leveraging our NAVTEQ acquisition, and our context sensitive service offering, we can now put a complete navigation system in the palm of your hand, wherever in the world you are, whenever you need it – and at no extra cost. By adding cameras at no extra cost to our phones we quickly became the biggest camera manufacturer in the world. The aim of the new Ovi Maps is to enable us to do the same for navigation.”

Mapping is one of Nokia’s strongest assets, following the acquisition of Navteq, the electronic map company for $8.1bn in 2007. The move to make the maps free counters Google’s announcement in October that it would offer free maps and turn-by-turn navigation for all new Android phones.

Nokia will be integrating location based services into it’s Maps software, for example there will be interface to Facebook, where you could publish your current location. Traffic information, details of speed cameras and speed limits will also be free.

Source: Nokia Press Release