Tag Archives: EE

EE denies rumours about selling data to third parties

EE denies sale of customers’ data to third parties

EE said press coverage suggesting it sold data by which customers could be identified, and that it was being offered to third parties, is “simply not true”

EE has rubbished reports it sells personal information about its customers to market research firm Ipsos Mori, following news reports the data was being passed on to third parties.

The Sunday Times claimed EE provided Ipsos with data which included subscribers’ gender, age, postcode, websites visited, time texts were sent and their location when calls are made, and that the research firm had met with the Met Police to discuss potential uses.

While the Met Police admitted a meeting was held on ways the information could be used to tackle crime, it now says it has no intention of purchasing the data.

EE said media coverage suggesting it sells individual personal information on its customers to Ipsos are “simply not true”.

It said the data does not contain information such as names, phone numbers and account addresses.

“The data we do provide is completely anonymised and aggregated into data sets of 50 or more in order to remove any individual references or identifiers,” the operator said.

EE said it had “no knowledge” of any meeting between Ipsos and the Met Police and insisted it does not share customers’ individual personal data with any third party.

“Ipsos could not have possibly sold this to the police, as reports have suggested,” EE said.

EE doubles the 4G speed

Technology to be rolled out to 10 existing 4G cities by the summer as operator doubles the amount of 1800MHz bandwidth dedicated to the faster speeds


EE is doubling the speed and capacity of its 4G network in a move that will boost headline speeds to 80Mbps and see average speeds for 4GEE customers exceed 20Mbps.

The operator is doubling the amount of 1800MHz spectrum bandwidth dedicated to 4G, from 10MHz to 20MHz. EE said trials of the new technology in Cardiff have seen headline speeds reach 80Mbps plus.

The faster speeds will roll out in 10 existing 4G cities by summer – Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield. This will be automatically available within existing plans to new and current customers.

EE has set itself a target of reaching one million 4G customers by the end of this year. It said among 4G network rollouts globally, converting 10 per cent of a contract base after 24 months is considered a successful deployment. More than one million 4GEE customers would represent around eight per cent of EE’s contract base, upgraded or acquired from rival networks within 14 months.

The operator added that it is aiming to trial carrier aggregation before the start of 2014, which would combine spectrum from different bands to further boost performance, speed and capacity. It claimed that through this, it will be able to deliver more 4G bandwidth than any other UK operator is able to, now and in the future.

It is also making further investments and improvements to its core network to enable a range of new services for its customers, including voice over Wi-Fi (VoWi-Fi), as well as enabling the delivery of both video and voice calls over 4G/LTE (VoLTE).

EE CEO Olaf Swantee said: “We are ensuring that the UK remains at the forefront of the digital revolution. Having already pioneered 4G here, we’re now advancing the country’s infrastructure again with an even faster, even higher-capacity network, and at no extra cost to our customers.

“Since we launched 4G, we’ve seen a huge shift in the way people are using mobile. Video already accounts for 24 per cent of all traffic on our 4G network – that’s significantly more than on 3G. Maps, mobile commerce, sat-nav tools and cloud services are all seeing a similar rise. Mobile users in the UK have a huge appetite for data-rich applications, and this will only grow as people become more familiar with and reliant upon next generation technologies and services.

“Our double speed 4G network will provide developers with the quality and speeds needed to develop the next wave of killer 4G apps. Whatever innovations they come up with, we’re ready.”

Sales rise by 10% per week since 4G launch – EE

EE claims its sales have risen by 10pc per week since 4G launch

CEO tells MWC audience UK now has some of the fastest 4G available in Europe

EE has experienced sales growth of 10 per cent every week since launching 4G in November, with over 1,000 UK businesses in the UK now using the technology.

EE CEO Olaf Swantee revealed the detail in his keynote speech at Mobile World Congress. He told the audience the network is seeing average speeds of more than 16Mbps and peak speeds of 50Mbps on a regular basis, adding: “That’s some of the fastest 4G speeds in Europe.”

Swantee also announced the average 4G customer uses 1.4GB of data per month and over a quarter of EE’s 4G traffic is videobased, with 11 per cent of this traffic on YouTube alone. Beyond video, maps, mobile banking and video calling in particular have seen the biggest uplift in use compared to 3G.

Swantee said: “With 4G taking off with EE in the UK and from other operators across Europe, I believe we are on the cusp of something very special – a golden age of mobile.

“It’s clear that the network is back as the hero of the mobile industry. Superfast and superreliable, it allows you to do more, play more, trade more.

“And that always-connected, superfast network is having a major impact on what people can do with their devices and, therefore, how manufacturers are designing their kit.

“It’s clear that the mobile industry – and the superfast network in particular – is at the very centre of industry and enterprise in the 21st century.”

Unlimited 4g plans in UK, possible or not?

Operators rule out offering unlimited data plans on 4G

Vodafone, O2 and EE CEOs say services and customer experience would be compromised

O2, Vodafone and EE have all ruled out offering unlimited 4G data plans, calling them “unsustainable” and “unnecessary”.

Speaking at Mobile World Congress in Barcelona last month, UK CEOs Ronan Dunne (O2), Olaf Swantee (EE) and Vodafone Group CEO Vittorio Colao said offering unlimited data packages would compromise the quality of service experienced by their customers.

At present, only Three and T-Mobile offer an unlimited data package on their 3G networks through the ‘One Plan’ and ‘Full Monty’ tariffs respectively.

Three confirmed last week it will offer unlimited 4G packages to its customers when it goes live later this year.

T-Mobile will not be updated to offer 4G services.

Colao described unlimited tariffs as “unsustainable” and said operators have a responsibility to prioritise their data networks to avoid issues such as slow-down or loss of service.

Colao said: “You can’t provide good quality and unlimited at the same time.

“Of course, I could give unlimited to everybody but that leads to a degradation of the service.

“If everyone has unlimited then you kill the performance of everybody else.

“I know some operators do it and I’m glad I am CEO of Vodafone and not them.”

Dunne, speaking about O2’s 4G launch preparations, agreed: “We’re not going to go unlimited. We simply can’t promise our customers a high quality of service if we’ve promised them an unlimited connection.”

Bill shock
EE CEO Olaf Swantee said although the operator offers an unlimited plan on its T-Mobile network, the same will not apply to its 4GEE tariffs.

During a keynote presentation at Mobile World Congress, Swantee told attendees that 4G customers are typically using double the data they did when on 3G, averaging 1.4GB per month – far less than the maximum 20GB packages which are available.

EE also sends its customers text messages to alert them of their usage and warns them when they are approaching their limit in order to help them avoid “bill shock”.

Swantee said: “Unlimited data plans are not really necessary. What customers want first and foremost is no bill shock.

“Obviously a lot of people like the idea of unlimited data because it does not cause bill shock. But if you have tariffs like we have in the UK then you solve the key problem for customers. With 1.4GB being the average usage, you can simply create the right packages that support that.”